~~ RETAIL ~~
So, what shops?
So, what shops?
The Goal: FIND WHICH SHOPS WILL WORK!
The Masterplan
1. Go to Tweed Airport and Conduct a Survey
2. Set up a Timelapse Camera at the Exit
3. Record for 30 minutes + Sensor Faces
4. Manually capture still images of each person
5. Reverse Image Search (AI) outfits to find clothing brands
6. Populate brands into a spreadsheet
7. Use a python-based Data Analysis program to find the most common brands
8. Propose Top 3 Brands as Retail Stores
⬅️ Demonstration of how brands were found for each outfit
Google AI Reverse Image Search Used to manually find each item
Brand Categories Represented:
Athletic/Sportswear: Nike, Lululemon, Adidas, Columbia, Gymshark, Reebok
Fast Fashion: H&M, Zara, Shein, ASOS
Department Stores: Walmart, Target, Nordstrom
Mid-range: GAP, Banana Republic, Calvin Klein
Specialty: Aritzia, Pacsun, Urban Outfitters
Nike, Lululemon, and ASOS are the most popular brands!
Conclusion Made from the following Statistics:
20+% of clothing is from Nike
12% of clothing is from Lululemon and ASOS
Fun Finding: Hats are the second most popular accessory after jewelry
Final Recommendation:
Fund Retail Stores that contain the above brands and perhaps a hat/jewelry mini stall
30 minute video of airport exit not included because of safety reasons. Stills of people from the video are censored and included in the slide deck.